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The Modi Effect: Inside Narendra Modi's campaign to transform India : Inside Narendra Modi's Campaign to Transform India

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Rs 599.00

Rs 431.00

You Save: Rs 168.00 (28%)

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ISBN: 9781473610897
Released: 2015

The Modi Effect: Inside Narendra Modi's campaign to transform India : Inside Narendra Modi's Campaign to Transform India

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Book Summary of The Modi Effect: Inside Narendra Modi's campaign to transform India : Inside Narendra Modi's Campaign to Transform India

The Modi Effect: Inside Narendra Modi's Campaign to Transform India, by Lance Price, delves into Modi's campaign plan that was a master-class in modern-world electioneering. He and his team broke new ground in the ways they used social media, the Internet, mobile phones and other forms of digital technologies.

Modi made sure he participated in thousands of public events during the election campaign. But he was sure that it would be impossible to visit each and every town and village in this vast country. The solution was “Virtual Modi” - a life-size 3D hologram  that was beamed to those parts that he could not reach in person. This, along with several other pioneering techniques made millions of Indian youngsters cast their votes. And Modi did manage to gloriously win the election by defeating the previously governing Congress Party.

About the Author

Lance Pride is a famous Political Strategy Consultant who has served at 10 Downing Street as a deputy to Alastair Campbell. He was the Labour Party's Director of Communications when Tony Blair secured his second landslide. Before joining Number Ten, Pride was working as a BBC Political Correspondent for several years.

Details Of Book : The Modi Effect: Inside Narendra Modi's campaign to transform India : Inside Narendra Modi's Campaign to Transform India

Author: Lance Price
Publisher: Hachette Book India
Price: 599.0000
Our Price: 431.0000
You Save: Rs. 168(28%)
Stock: Available
Delivered In: 5-7 Business Days
Language: Hardcover,English